Spurs Sports and Entertainment (SS&E), the parent company of NBA team San Antonio Spurs, has invested in mobile-focused North American esports organisation Tribe Gaming.
According to the release, the deal is set to open up opportunities for cross-content collaborations, co-branded marketing efforts, talent and audience crossover, and shared strategic expertise.
Financial figures of the investment have not been disclosed, however, the deal does see SS&E join Tribe Gaming’s investor group.
Joe Donnelly, Assistant Vice President of Corporate Development for Spurs Sports and Entertainment, commented: “Tribe Gaming and its founder Patrick Carney are visionaries in gaming and esports.
“Through their innovative approach, unique culture and strategic leadership, they have transformed the mobile gaming lifestyle into a thriving business with a global fanbase. We have great respect for what they have already achieved and are excited to be a part of Tribe Gaming’s future.”
Since being founded in 2017, the mobile esports organisation has secured a range of investors and advisors. These include the likes of WWE wrestler Claudio ‘Cesaro’ Castagnoli, Charlotte Hornets player