North American esports organisation Tribe Gaming has announced a partnership with automobile manufacturer Ford.
According to the release, the collaboration will see Tribe Gaming produce a range of content featuring Ford vehicles. This includes an episodic series featuring the organisation’s content creators.
Ford’s logo will also be integrated into Tribe Gaming’s competitive jerseys, as well as on the organisation’s content. Moreover, the manufacturer will provide Tribe Gaming with branded Ford vehicles for its mobile esports players and content creators.
Patrick Carney, Tribe Gaming’s Founder and CEO, commented: “Joining forces with Ford can’t be understated – it’s one of the biggest moments in the history of Tribe Gaming.
“Ford has been in the driver’s seat of automotive innovation for over 100 years. As we look to drive forward the future of mobile at Tribe, they’re a dream partner for pushing limits on one of the fastest growing platforms in gaming.”
In addition, the collaboration will also see a new ‘Plugged In’ series on the organisation’s social platforms. The activation is said to feature