Traditional sports personalities investing in esports — a fad or long term play? – Esports Insider

Traditional sports personalities investing in esports — a fad or long term play? – Esports Insider


Philip HübnerChief Business Development Officer of tournament platform Challengermode, writes for Esports Insider to discuss the recent increase in esports investment by athletes and whether this trend will continue. 

(ESI Illustration) Image credit: challengermode

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Barely a month goes by without news of a sports personality making a move into the esports space. 

Whether it’s founding an esports team, buying into existing ones or investing in esports technology, sports personalities account for a disproportionately large number of esports industry headlines.

However, why is that? Is gaming the secret passion of sports personalities? Do these individuals want to support the industry moving forward? For some personalities that might be the case, but there are a lot of other factors in play. 

The most cynical answer to the question is that athletes are doing it for the same reason anyone invests in anything — they see the opportunity for financial gain. Esports has experienced a decade of explosive growth, growing from a fringe interest by the wider gaming community to
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