Australian esports organization ORDER announced that it has closed a $.5.3M AUD ($4.12M USD) financing round, which it launched early in 2021. The group of investors included CPS Capital managing director Jason Peterson and Gemelli Group chairman Harry Karelis, who has also been appointed to ORDER’s board of directors.
The organization’s chairman Gerard Murphy revealed that ORDER intends to use the investment proceeds “to diversify our operations into the content and lifestyle space, while continuing to attract the best operational talent to support our aggressive growth strategy.”
Furthermore, ORDER recruited Marc Edwards as its new CEO. Edwards previously worked in the Australian sports ecosystem and served as head of commercial, corporate, and digital at Melbourne Football Club for the past four years and as commercial manager at Walkinshaw Racing before that.
Additionally, ORDER appointed former esports professional Chris “GoMeZ” Orfanellis as the organization’s Chief Gaming Officer. Orfanellis previously worked as a Counter-Strike: Global Offensive team manager for 100 Thieves and Renegades.
ORDER has also announced plans to establish an ORDER facility in Collingwood, Victoria.