Nations Ventures, a venture capital fund majority-owned by We Are Nations, has made a ‘strategic investment’ in real-time platform and sports marketplace Obsesh.
Obsesh’s platform allows fans to connect with athletes and personalities in sport, as well as in esports and gaming. Some of the activations available include receiving tips from professional athletes, teaching a range of skills, and providing training advice.
According to the release, Nations Ventures’s investment is expected to go towards product development, the marketplace’s launch, and athlete acquisitions. Financial figures have not been disclosed, however, the venture capital fund has revealed that it is a cash investment.
Patrick Mahoney, Nations Ventures General Partner, commented: “The Obsesh team is well-positioned in the sports market and has taken a unique approach to a historically ignored group of skilled sports talent. At Nations, we look for companies with a great product, strong team, and a go-to market strategy, and we see Obsesh as having the ability to effectively accelerate across both sports and esports.
“In addition, we saw right away the synergy with Obsesh and several of our portfolio companies including Insiders, Echelon and A8 esports. We are also already implementing We Are Nations as their scalable merch solution for both retail and custom athlete integrations.”
Obsesh is co-founded by