Digital entertainment firm Hungama, along with Hindustan Talkies, a movie and digital content production house, has made a strategic investment of $500,000 in esports platform Indian Gaming League (IGL), which was launched in 2016. IGL said it will utilize the funds to acquire new users and develop new features to increase engagement on the platform.
“We are excited to invest in Indian Gaming League to help the platform grow further and offer gamers in the country a unique competitive experience at a scale that hasn’t been seen before. At Hungama, our plan is to engage with over 10 million gamers in the next two years with our esports initiatives,” said Neeraj Roy, founder and chief executive officers, Hungama Digital Media.
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The funding will also be used to launch Indian Gaming League Championship Cup Season 1, a 45-day tournament that will allow users to compete in six games and win prizes. The tournament will culminate with Indian Gaming League Awards to recognize the winners of the championship.
“Today, the gaming industry is growing faster than the rest of the entertainment industry and shows no signs of slowing down. Additionally, India has the largest youth population in the world and with its evolving broadband infrastructure