Global gaming and esports marketing agency Freaks 4U Gaming has announced a €15m (£12.7m) investment from Co-Investor Partners.
As a result, Co-Investor Partners has become a minority shareholder of the company.
According to a release, the funding will be used to drive the company’s growth and expansion plans. This is Freaks 4U Gaming’s first-ever investment and Co-Investor’s first investment in the esports and gaming sector.
Freaks 4U Gaming’s growth initiatives will focus on sustainability and scalability to achieve ‘business longevity and corporate social responsibility’, the company said. The funding will enable the firm to solidify its PanEuropean footprint, accelerate global expansions, support new projects, and launch ‘environmentally conscious’ measures.
Michael Haenisch, CEO of Freaks 4U Gaming, commented: “As one of the early pioneers in esports and gaming, Freaks 4U Gaming has come a long way to the uniquely competitive position we are in today. We pride ourselves in being a truly 360-degree organisation in the eco-system – part agency, part content producer, and part community. This allows us to create customised, integrated solutions that are aligned with our