North American NFT startup ARterra Labs has raised an undisclosed amount during a seed fundraising campaign ahead of the launch of ARterra Platform.
The seed round was led by investment company Woodstock Fund, with participation from Youbi Capital, LD Capital, 42 Fund and Baikal Blockchain Research Laboratory.
In addition, ARterra’s advisors Jason Lake, Founder and CEO of Complexity Gaming and Global Head of Esports at GameSquare and Jason Hitchcock, Lead Investment Strategist at To The Moon Capital, have also contributed to shaping the product and helping create NFT use cases for fan engagement.
According to the release, the platform seeks to bring NFTs to esports and content creators by creating a ‘digital collectable hub of esports’ to engage with fans while creating new revenue opportunities.
Following the investment, the NFT company reportedly plans to introduce a variety of improvements to its platform, aiming to provide more freedom and control for both creators and fans.
Built on the NEAR Blockchain, ARterra is an NFT platform, marketplace, and