Racing esports organisation Veloce has announced a partnership with blockchain and NFT company Animoca Brands.
As a part of the agreement, Animoca Brands has invested into the organisation’s pre-IPO funding round using its branded motorsports utility token, REVV. The amount invested into Veloce has not been revealed.
According to the release, the partnership is expected to span across Veloce’s esports operations. This includes its teams, channels and racing leagues, such as Squadsprint. Additionally, the deal will cover the organisation’s sister company Veloce Racing, which is currently competing in the Extreme E series.
Jack Clarke, Co-Founder and Chief Innovation Officer for Veloce, commented: “I’m incredibly excited about the partnership we’re building with Animoca Brands. With a concentrated focus on blockchain integrated gaming, we see an immense future for tokenised gaming and sport.
“No organisation matches Animoca Brands’ breadth and portfolio within the blockchain gaming space, and we are excited to leverage our 200 million-plus monthly viewership to build a truly integrated ecosystem for our combined digital audiences.”
Animoca Brands leverages gamification, blockchain and AI to develop and publish its portfolio of products, such as tokens and games. The firm’s partners include the likes of Formula 1, Formula E and Moto GP, among others.