A guide to: Celebrities in esports – football, basketball and sports – Esports Insider

A guide to: Celebrities in esports – football, basketball and sports – Esports Insider


Celebrities in esports hail from a wide variety of backgrounds from musicians to actors, but none so prevalent as those from the world of traditional sports —especially footballers.

Famous athletes and sports team owners that have or continue to invest in or become involved in esports recognise the link between fandoms and competition, whether live or in video games.

To help keep track of all the celebrities in esports, we have compiled a growing list of traditional sports athletes and team owners who have entered the space.

celebrities in esports

Celebrities in esports from the world of traditional sports

Note: celebrity investors, owners, partners, and ambassadors are listed in alphabetical order by surname. This list will be updated periodically. (Last updated: 8 July 2021)


Sergio Aguero

Sergio Aguero celebrities esports
Credit: KRÜ Esports

Organisation(s): KRÜ Esports

Role(s): Founder and CEO

Details: Manchester City star striker Sergio ‘Kun’ Aguero founded KRÜ Esports in October 2020. The company is based out
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